We are focused solely on moving forward." McKenze Rogers, manager of client services for Williams Rogers, which has offices Downtown, shrugged off the early criticism. Louis at first, and in regional and national magazine advertisements, including ones in Midwest Living, Food Network Magazine and Cooking Light.
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The new slogan will appear on billboard, radio and TV advertising, focused primarily on Indianapolis and St. It's responsible for 140,000 jobs and $10 billion in revenue, according to a December tourism report. Travel, tourism and hospitality ranks as the sixth-largest industry in the state. "'Honest to Goodness Indiana' is reflective of the entire state, and for the first time in many years, our brand incorporates all regions of Indiana," he said in a statement. Mark Newman, executive director of the tourism office, said the slogan launches a new era of promotion of the state. The final choice of the new slogan was made by a panel of marketing and tourism types and state officials, Oakman said. The effort was headed by the Indianapolis marketing agency Williams Randall. The new slogan is the result of a monthslong search for the right words to market Indiana. "The initial reaction that it's too 'Mayberry' or whatnot, that can be tamped down when put in context with the whole branding campaign," Oakman said.Īnd besides, the tourism spokesman said, "You're never going to get 100 percent approval for anything."
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